NovaBank Website Redesign
A modern, trust-focused marketing site for a digital microfinance brand built in Framer.
NovaBank Website Redesign
A modern, trust-focused marketing site for a digital microfinance brand built in Framer.
NovaBank Website Redesign
A modern, trust-focused marketing site for a digital microfinance brand built in Framer.
Problem Statement
Problem Statement
Problem Statement
Low trust and poor conversion from paid traffic.
Problem Statement Description: The old site looked dated, loaded slowly on mobile, and buried key proof (licenses, testimonials, security). As a result, visitors bounced before exploring products.
Solution
Solution
Clear value prop, fast pages, and visible trust signals.
Rebuilt in Framer with a simplified IA, faster hero, upfront compliance badges, and a streamlined “Open Account” flow with fewer steps.
Users need quick reassurance before exploring plans.
Research & Insights
Research & Insights
Five quick interviews + GA review showed most visitors skim the hero and FAQs; placing trust badges and fees comparison above the fold reduced early exits.
Higher sign-ups and better mobile performance.
Higher sign-ups and better mobile performance.
+42% sign-up conversion, −35% bounce on mobile, and TTFB/LCP improvements that lifted Quality Score on paid campaigns.
Here's more
NovaBank Website Redesign
A modern, trust-focused marketing site for a digital microfinance brand built in Framer.
NovaBank Website Redesign
A modern, trust-focused marketing site for a digital microfinance brand built in Framer.
NovaBank Website Redesign
A modern, trust-focused marketing site for a digital microfinance brand built in Framer.
Problem Statement
Problem Statement
Problem Statement
Low trust and poor conversion from paid traffic.
Problem Statement Description: The old site looked dated, loaded slowly on mobile, and buried key proof (licenses, testimonials, security). As a result, visitors bounced before exploring products.
Solution
Solution
Clear value prop, fast pages, and visible trust signals.
Rebuilt in Framer with a simplified IA, faster hero, upfront compliance badges, and a streamlined “Open Account” flow with fewer steps.
Users need quick reassurance before exploring plans.
Research & Insights
Research & Insights
Five quick interviews + GA review showed most visitors skim the hero and FAQs; placing trust badges and fees comparison above the fold reduced early exits.
Higher sign-ups and better mobile performance.
Higher sign-ups and better mobile performance.
+42% sign-up conversion, −35% bounce on mobile, and TTFB/LCP improvements that lifted Quality Score on paid campaigns.