KayaLearn Landing
Course landing page for an ed-tech bundle aimed at junior designers.
KayaLearn Landing
Course landing page for an ed-tech bundle aimed at junior designers.
KayaLearn Landing
Course landing page for an ed-tech bundle aimed at junior designers.
Problem
Problem
Low conversion from social traffic.
Traffic was high but unfocused; visitors couldn’t quickly see outcomes, curriculum, or refunds, leading to hesitancy.
Solution
Solution
Outcome-led hero with direct comparison and FAQ.
Reframed the hero to outcomes, added a concise curriculum table, student results, and an anchored FAQ tied into the TOC for fast scanning.
Social visitors skim; anchors help.
Insights
Insights
Session replays showed rapid skimming; adding a sticky TOC and anchor links improved navigation to key objections (pricing, refund, curriculum).
More checkouts and fewer support questions.
More checkouts and fewer support questions.
+38% checkout rate, −28% pre-sale support tickets, and better ad ROAS due to clearer messaging and faster load.
Here's more
KayaLearn Landing
Course landing page for an ed-tech bundle aimed at junior designers.
KayaLearn Landing
Course landing page for an ed-tech bundle aimed at junior designers.
KayaLearn Landing
Course landing page for an ed-tech bundle aimed at junior designers.
Problem
Problem
Low conversion from social traffic.
Traffic was high but unfocused; visitors couldn’t quickly see outcomes, curriculum, or refunds, leading to hesitancy.
Solution
Solution
Outcome-led hero with direct comparison and FAQ.
Reframed the hero to outcomes, added a concise curriculum table, student results, and an anchored FAQ tied into the TOC for fast scanning.
Social visitors skim; anchors help.
Insights
Insights
Session replays showed rapid skimming; adding a sticky TOC and anchor links improved navigation to key objections (pricing, refund, curriculum).
More checkouts and fewer support questions.
More checkouts and fewer support questions.
+38% checkout rate, −28% pre-sale support tickets, and better ad ROAS due to clearer messaging and faster load.