Case Studies That Convert
A simple structure that turns readers into leads.
Case Studies That Convert
A simple structure that turns readers into leads.
Case Studies That Convert
A simple structure that turns readers into leads.
Date
Aug 16, 2025
Date
Aug 16, 2025
Date
Aug 16, 2025
Category
UX Writing
Category
UX Writing
Category
UX Writing
Introduction
The conversion problem
Most case studies are pretty but vague. This intro explains the problem with fluff and how structure fixes it.
Main Idea
Main Idea
Main Idea
Four sections that do the job
Problem, Solution, Process, Results—kept short and metric-led. Steps: write the problem in one line → list the decision you made → show one artifact → end with a number. Example: “+42% sign-ups after reducing steps from 5 to 3.”
Clarity over drama
Conclusion
Conclusion
Conclusion
Keep sections short, add one image per idea, and lead with outcomes. Readers reward clarity.
Read more
Daily notes from building with Framer—prompts, patterns, and what actually shipped.
Case Studies That Convert
A simple structure that turns readers into leads.
Case Studies That Convert
A simple structure that turns readers into leads.
Case Studies That Convert
A simple structure that turns readers into leads.
Date
Aug 16, 2025
Date
Aug 16, 2025
Date
Aug 16, 2025
Category
UX Writing
Category
UX Writing
Category
UX Writing
Introduction
The conversion problem
Most case studies are pretty but vague. This intro explains the problem with fluff and how structure fixes it.
Main Idea
Main Idea
Main Idea
Four sections that do the job
Problem, Solution, Process, Results—kept short and metric-led. Steps: write the problem in one line → list the decision you made → show one artifact → end with a number. Example: “+42% sign-ups after reducing steps from 5 to 3.”
Clarity over drama
Conclusion
Conclusion
Conclusion
Keep sections short, add one image per idea, and lead with outcomes. Readers reward clarity.
Read more
Daily notes from building with Framer—prompts, patterns, and what actually shipped.